Keyword research is a critical component of SEO, as it involves identifying the words and phrases that people search for when looking for products or services related to a particular business. By targeting the right keywords, SEO practitioners can create content that is more likely to appear in search results for those keywords. On-page optimization involves optimizing the content and structure of a website to make it more search engine-friendly. This can include optimizing page titles, meta descriptions, header tags, and other on-page elements.

Link building is another key aspect of SEO, as it involves creating and acquiring links from other websites to a business's website. The quality and quantity of inbound links to a website are one of the most important factors in determining its ranking in search results. Finally, content creation is a critical part of SEO, as search engines prioritize high-quality, relevant, and engaging content that provides value to users. By creating content that is optimized for search engines and users alike, businesses can improve their visibility and attract more organic traffic to their websites.